EVENTS & FAIRS
Among the many emotions that the pandemic has forced us to postpone there is also the sixtieth anniversary of the Salone del Mobile, officially born in 1961. With a year of delay, therefore, the Sixtieth Edition is going to begin. It promises to overwhelm us with all its energy and its wave of freshness, and we, in full #jointhedesignwave mood, are ready to follow it.
If we look at the past for a moment, we realize how much the Salone del Mobile and Vismaravetro have in common: both realities were born with an intent that the years have not faded in fact, they have elevated, structured, enhanced it. The Salone was born as a meeting point for operators in the home and furnishing sector but in a few years, it has become International, giving space to new related trade fairs such as Eurocucina and Euroluce: a context of worldwide resonance in which the International Exhibition of Bath is born.
Worthless to say that, but it is so nice to do so, that the impact of the Salone on these 60 years is not simply a matter of the sector, but a matter of custom. Over the years, the greatest architects have been called upon to design this reality, but the weekend's doors open to visitors too, who are passionate about interiors and who have quickly realized that here you are not looking for furniture, but you will find inspiration and new lifestyles.
The Salone transforms Milan into the World Capital of Design, with an economic, receptive and touristic effect, but it also makes it a crossroads for people who want to find, shar e and tell ideas.
And we are proud of how many drops of this wave have reached us too, who are waiting to exhibit with great enthusiasm and who are no different in terms of goals.
Vismaravetro, a family business now in its third generation, began its history 75 years ago with glass processing, then, in the seventies, it moved production to shower enclosures, embarking on a long road of success; but it was an artistic and non-productive intuition that made that company the firm it is today. Vismaravetro has radically transformed the function of the shower enclosure, elaborating a space for body care, from a functional object to a design subject, creating an element to desire, to imagine and to proudly display.
Hence, the collaboration with architects and artists was born. People visionary and imaginer who have played with colors, textures, perspectives and details, in a long path that has gone hand in hand with the design evolution that has made these shower units more and more efficient and more and more innovative, thanks to increasingly advanced materials and components.
75 years that we carry with pride and will show at the upcoming Salone.